Australia Esports Market Overview

Base Year: 2023

Historical Years: 2018-2023

Forecast Years: 2024-2032

Market Growth Rate: 6.70% (2024-2032)

Australia thriving esports industry is rapidly growing, driven by passionate communities, innovative events, and increasing investment opportunities. According to the latest report by IMARC Group, The Australia esports market size reached USD 128.42 Million in 2023. Looking forward, IMARC Group expects the market to reach USD 246.73 Million by 2032, exhibiting a growth rate (CAGR) of 6.70% during 2024-2032.

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Australia Esports Industry Trends and Drivers:

The Australia esports market is expanding rapidly, owing to several key factors. Primarily, the market is driven by the growing popularity of competitive gaming as well as consumer engagement with digital entertainment. Besides this, the country's esports ecosystem has a strong foundation due to the development of broadband infrastructure and the widespread adoption of high-speed internet. Meanwhile, the rising penetration of mobile gaming and the growing popularity of multiplayer online battle arena (MOBA), first-person shooter (FPS), and sports simulation games are bolstering the Australia esports market. In line with these factors, investment from corporate sponsors, gaming hardware manufacturers, and streaming platforms is further enhancing the appeal and professionalism of esports. Additionally, the organization of large-scale esports tournaments and leagues, such as the Oceanic Pro League, is attracting global audiences and players, fostering a dynamic and competitive landscape.

Key trends shaping the Australia esports market include the incorporation of various advanced technologies like virtual reality (VR), augmented reality (AR), etc., which are redefining the gaming experience. Moreover, the increasing use of social media and streaming platforms such as Twitch, YouTube Gaming, etc., is providing players and teams with wider visibility and creating new revenue streams through advertisements and sponsorships. In addition to these factors, educational institutions and training academies are also entering the scene by offering courses and resources for budding esports professionals, contributing to talent development in the industry. Furthermore, the collaboration between esports organizations and traditional sports leagues is driving broader recognition and growth. With supportive government policies, increasing viewership, and continuous technological innovation, the Australia esports market is poised for significant expansion in the coming years.

Australia Esports Industry Segmentation:

The market report offers a comprehensive analysis of the segments, highlighting those with the largest Australia esports market share. It includes forecasts for the period 2024-2032 and historical data from 2018-2023 for the following segments.

The report has segmented the market into the following categories:

Revenue Model Insights:

• Media Rights
• Advertising and Sponsorships
• Merchandise and Tickets
• Others

Platform Insights:

• PC-based Esports
• Consoles-based Esports
• Mobile and Tablets

Games Insights:

• Multiplayer Online Battle Arena (MOBA)
• Player vs Player (PvP)
• First Person Shooters (FPS)
• Real-Time Strategy (RTS)

Regional Insights:

• Australia Capital Territory & New South Wales
• Victoria & Tasmania
• Queensland
• Northern Territory & Southern Australia
• Western Australia

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Key highlights of the Report:

• Market Performance (2018-2023)
• Market Outlook (2024-2032)
• COVID-19 Impact on the Market
• Porter’s Five Forces Analysis
• Strategic Recommendations
• Historical, Current, and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provides a comprehensive suite of market entry and expansion services. IMARC offerings include a thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape, benchmarking analyses, pricing and cost research, and procurement research.

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